Job Description

Posted 2 weeks ago

About the Company:

Tadpull – is on the mission to equip mid-sized businesses with data and AI tools to effectively compete against larger incumbents and demystify ecommerce growth by turning data into dollars. They collaborate with companies to help them master ecommerce and achieve consistent revenue growth year in and year out. Their tech-enabled services and software solution unlocks the power of smarter digital marketing for brands like Caterpillar, Vivint, Mystery Ranch, Oboz, Jackson Hole Resort, Spoonful of Comfort, and a host of others operating on platforms like Shopify, BigCommerce, Klaviyo or Oracle’s NetSuite.

About the Role:

We are looking to hire a motivated and dedicated Lead Email Specialist who can guide strategy and manage email campaigns and automation for various clients, while leading a remote team.  You will leverage data-driven strategies, creative copywriting, and A/B testing to optimize performance ,while staying abreast of industry trends and innovations, establishing yourself as an email marketing expert internally and to clients. You will collaborate with clients, which are mostly coming from the CPG industry, be in charge of the strategy behind every campaign, and, and analyze large datasets in depth.

This role is a Full-Time remote position.

We are looking for a Lead Email Specialist specifically with these requirements:

• 5+ years experience implementing and  executing email marketing strategies, with deep knowledge of best practices, strategies, and trends.
• 3+ years of experience working in an agency setting, primarily with clients coming from the Ecommerce and CPG industry in the US market.
• Relevant leadership experience, managing international teams to orchestrate project deliverables.
• Excellent eye for design,  copywriting and content creation skills for engaging emails.
• Deep understanding of customer lifetime value and how to deploy insights within the email/sms channel.
• Experience with Klaviyo, Mailchimp, and HubSpot (or similar platforms) with a strong understanding of email deliverability and metrics.
• Tech-savvy and able to adapt to the newest trends on the market, especially in AI.
• Familiarity with GDPR and CAN-SPAM regulations for compliance.
• Familiarity with SMS marketing strategies.

Your responsibilities will include (but are not limited to):

• Directly overseeing strategy and execution for clients, prioritized by support level.
• Proactively strategizing campaigns and analyzing email data to maximize future campaign performance, requiring minimal edits from the manager.
• Overseeing, optimizing and managing email automation across all client accounts, including setting up automation strategy plans  based on the customer journey and monitoring their performance.
• Creating meeting agendas and running email-related meetings in coordination with the Client Success Managers, while also pulling performance reports for clients.
• Proactively sending deliverables to the team or manager, allowing ample time for feedback before presenting them to clients.
• Recognizing when issues are blocking teammates or clients and prioritizing accordingly.
• Actively participating and adding value in internal meetings.
• Being fully attentive and engaged in client meetings regardless of whether “having the floor”.
• Keeping up with industry knowledge and best practices, with a deliverable of quarterly innovation experiments to be replicated across client accounts.
• Delivering 2-3 recommendations to CSMs per client for Quarterly Business Reviews.
• Sharing updates on ongoing work and future plans with clients using performance data, empathetically coaching clients and persuading them effectively to adopt suggested actions.
• Communicating the impact of other ecommerce channels on clients’ email/sms campaign performance to clients.
• Successfully onboarding clients to new ESPs and supporting the integration process.
• Contributing to internal documentation and processes, iterating current SOPs.

Growth Opportunities/Perks:

• Flex-time and location
• Health, vision, dental, disability, and life Insurance
• $30/month stipend for a gym membership 
• $40/month stipend for cell phone service
• Paid two weeks PTO accrued plus company-wide holidays per year
• Equipment and tech provision

This Position Is Perfect For You If…

You are Strategically Data-Driven.

You combine analytical prowess with strategic foresight to craft highly effective email campaigns. You leverage data insights to optimize targeting, content, and timing, ensuring maximum engagement and conversion rates for clients.

You are Creative and Detail-Oriented.

You excel in crafting compelling email campaigns that captivate audiences and drive engagement. Your meticulous approach ensures that every aspect of the campaign—from content to design—is optimized to deliver impactful results.

You are both Collaborative and Client-Centered.

You excel in crafting engaging campaigns that resonate with target audiences while fostering strong partnerships with clients.  Your approach combines creative strategy with meticulous attention to client needs, ensuring every email campaign achieves both marketing objectives and client satisfaction.

Our hiring process is made up of five parts, so please be aware that you will need to dedicate time for a questionnaire, a video, two 1-on-1 interviews, and a test project. Thank you for taking the time to consider this position.

I look forward to hearing from you soon!

Jake

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